Does the use of technology create technology engagement? Comparing three structural models

JOURNAL ARTICLE published 13 December 2022 in Spanish Journal of Marketing - ESIC

Authors: Cristina Calvo-Porral | Rogelio Pesqueira-Sanchez

Influence of emotions displayed by employees during service recovery

JOURNAL ARTICLE published 14 December 2021 in Spanish Journal of Marketing - ESIC

Authors: María Sicilia | M. Carmen Caro-Jiménez | Estela Fernández-Sabiote

Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding

JOURNAL ARTICLE published 2 November 2023 in Spanish Journal of Marketing - ESIC

Authors: Isaac Cheah | Anwar Sadat Shimul | Min Teah

What drives crowdfunding participation? The influence of personal and social traits

JOURNAL ARTICLE published 20 August 2018 in Spanish Journal of Marketing - ESIC

Authors: Yusimi Rodriguez-Ricardo | María Sicilia | Manuela López

Fake news: a classification proposal and a future research agenda

JOURNAL ARTICLE published 19 April 2023 in Spanish Journal of Marketing - ESIC

Authors: Emad Rahmanian

How did sustainable Spanish and Italian brands communicate COVID-19 on social media?

JOURNAL ARTICLE published 19 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Carmen Zarco | Alberto Robles | Javier Valls-Prieto | Oscar Cordon

Mindfulness and banking customers’ quality of life

JOURNAL ARTICLE published 19 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Burhanudin Burhanudin

Effectiveness of offline and online rewards in restoring satisfaction and trust

JOURNAL ARTICLE published 14 December 2021 in Spanish Journal of Marketing - ESIC

Authors: Zonaib Tahir

Service research: past, present and future research agenda

JOURNAL ARTICLE published 8 September 2022 in Spanish Journal of Marketing - ESIC

Authors: Hasan Evrim Arici | Mehmet Ali Köseoglu | Levent Altinay

The influence of cultural intelligence on intention of internet use

JOURNAL ARTICLE published 20 August 2018 in Spanish Journal of Marketing - ESIC

Authors: Angel Luis Coves Martínez | Carmen M. Sabiote-Ortiz | Juan Miguel Rey-Pino

Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era

JOURNAL ARTICLE published 10 January 2024 in Spanish Journal of Marketing - ESIC

Authors: Pick-Soon Ling | Xin-Jean Lim | Lim-Jin Wong | Kelvin Yong Ming Lee

Consumer-based retailer equity and retail patronage behaviors: interaction effect of involvement

JOURNAL ARTICLE published 29 December 2023 in Spanish Journal of Marketing - ESIC

Authors: Bushra Sajid | Sadia Cheema | Raouf Ahmad Rather

Mediating model of brand equity and its application

JOURNAL ARTICLE published 9 September 2019 in Spanish Journal of Marketing - ESIC

Authors: Umesh Ramchandra Raut | Prafulla Arjun Pawar | Pedro Quelhas Brito | Gyanendra Singh Sisodia

Mapping research in marketing: trends, influential papers and agenda for future research

JOURNAL ARTICLE published 7 March 2024 in Spanish Journal of Marketing - ESIC

Authors: Ricardo Ramos | Paulo Rita | Celeste Vong

Instagram Stories versus Facebook Wall: an advertising effectiveness analysis

JOURNAL ARTICLE published 7 May 2019 in Spanish Journal of Marketing - ESIC

Authors: Daniel Belanche | Isabel Cenjor | Alfredo Pérez-Rueda

Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing

JOURNAL ARTICLE published 5 May 2022 in Spanish Journal of Marketing - ESIC

Authors: Flavia Braga Chinelato | Cid Gonçalves Filho | Clodoaldo Lopes Nizza Júnior

How do consumers evaluate products in virtual reality? A literature review for a research agenda

JOURNAL ARTICLE published 7 June 2023 in Spanish Journal of Marketing - ESIC

Authors: Generoso Branca | Vittoria Marino | Riccardo Resciniti

The risks and benefits of Internet of Things (IoT) and their influence on smartwatch use

JOURNAL ARTICLE published 13 December 2022 in Spanish Journal of Marketing - ESIC

Authors: Tahereh Saheb | Francisco J. Liébana Cabanillas | Elena Higueras

The influence of consumer personality traits on mobile shopping intention

JOURNAL ARTICLE published 23 November 2020 in Spanish Journal of Marketing - ESIC

Authors: Zaira Camoiras-Rodriguez | Concepción Varela

The influence of corporate social responsibility activities on customer value co-creation: the mediating role of relationship marketing orientation

JOURNAL ARTICLE published 11 September 2020 in Spanish Journal of Marketing - ESIC

Authors: Muhammad Mubushar | Norizan Bt Jaafar | Rossazana Ab Rahim